Tier 3 · CRO + Gamification
The traffic is already there. The orders are not.
Conversion rate optimization is the shortest path between the traffic you already pay for and the revenue you are not collecting. RAMRAD runs it as a measured programme rather than a redesign: funnel instrumentation, a prioritised experiment backlog with real sample-size planning, checkout and cart recovery work, and gamified loyalty mechanics that raise repeat rate without discounting margin away.
Definition
Conversion Rate Optimization (CRO)
CRO is the practice of increasing the share of visitors who complete a purchase, using instrumentation and controlled experiments rather than opinion. Recovered carts are a component of the conversion gap, not a separate windfall.