Be the brand the model already knows.

Generative Engine Optimization is the practice of building brand presence inside the models themselves rather than inside a results page. Where AEO structures your pages for extraction, GEO works on what the model believes about you: entity records it can resolve, third-party citations it already trusts, consistent naming across the sources it trained on, and measurement of how often you actually surface. RAMRAD runs this as the LLM Brand Presence Protocol — a repeatable audit, a fix list, and a monthly visibility score.